Heidolph North America

During my career at Heidolph North America, this catalog has been the largest undertaking. Over 70 pages of products and benefits of our Life Science Solutions Lineup.

Heidolph is split into 3 divisions, of which I take part in each. But the Life Science division slowly became my main focus. I created the look and feel of Life Science branding at Heidolph. This catalog encompasses those design elements, from the cover to the interior, I created a new brand identity for Heidolph.

Being in charge of the Life Science branding at Heidolph, I was in charge of promoting its latest products. This meant making banner ads for sites such as Nature.com, a well established scientific journal.

For events, I took charge of creating graphics for the background of our booths. These were large prints that were designed for our Chemsci and Lifesci divisions.

I created repeating icons of our products for Chemsci. Lifesci took a different approach with a fresh and vibrant design with real images instead of icons.

Heidolph needed a new webpage to outline our catalog of Life Science products. This is a snippet of the landing page I created to fit the needs of the company.

This design was used on notebooks as well as some shirts. The simple graphic depicts our products working in unison. These were great promo items to hand out at our tradeshows- with a sleek & modern look.

With the icons I created for Heidolph, we were able to create some cool merch for customers. These are great to hand out as thank you gifts or at events.

With the Icons, we also made some t-shirts which are very stylish and can be worn by anyone.

I used InDesign to create a fresh new look for our business card. I kept in mind our 3 divisions and used product icons suited for each one. Tweaks to icons and font size were made to adjust for the small sizing. The end product was a simple, but effective design with better hierarchy and colors.

Infographics are among my favorite designs to create. Information being put into visual form is a very effective way to speak to your audience.

I was in charge of our YouTube Channel. This meant creating professional thumbnails which aligned with our branding and goals. Here are some of the thumbnails produced for Heidolph North America.

I created over 20 product highlight stories for social media. It was a convenient way of getting across the features and specification to potential clients.

Utilizing a company excel sheet for email campaigns, I take the simple text outline and create any email needed. I design both internal and external emails.

When creating an email, it is important take in account the audience retention and how users will navigate your email.