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Alex Lauriano
Alex Lauriano
Introducing Cresca, a brand of compressed bath tissue. This is a toilet paper brand named Cresca that was designed with the camper in mind. When one goes camping or simply out into the wilderness, toilet paper is always a necessity. However, always carrying around a roll of bath tissue can quickly become inconvenient. A whole roll of paper can take up a considerable amount of space in your bag or can be a hassle carrying in your hand.
This is where Cresca plays the vital role of convenience. Being compressed means that you can carry what you need for you trip in a significantly smaller package. All the user must do is add 10cc of water to a compressed coin and Cresca will grow into a big and tough towelette, stronger, better and more sanitary than a regular square of toilet paper.
Cresca logo
This is a branding project for toilet paper compressed tablets. the product is meant for the outdoors, for campers who may need to converse space and are looking for something smaller than a roll of toilet paper. The logo sports a leaf inside of a water droplet. The logo explains the product elegantly, providing a simple logo which also acts out the functioning product. The leaf symbolizes the paper itself using the idea of the product being biodegradable and for the outdoors; while the droplet symbolizes the water you add to the paper. The name Cresca is a Spanish word for “grow,” which is precisely what the product does. The name came as a way to follow trends in other toilet paper brands which sport smooth sounding, abstract names.
Cresca label
This is a label for the mock-up of the product.
Cresca Website
This is a mock site for Cresca. Using a grid for precision, the site provides a way to learn about the product and also a place to purchase. The site sports the signature Aqua-blue, and Leaf-green Cresca colors.
Cresca email
Email mock-up, advertising daily deals for Cresca for customers who signup for emails.
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